Thread: Customer Selectable VIN
03-19-2011, 08:45 AM #1
Customer Selectable VIN
Introducing Corvette Exclusive Customer's Selectable VIN Ending Option - RPO: PIN
As many of you already know, Corvette customers are unique automobile aficionados who seek to differentiate and personalize their specific Corvette model. Chevrolet feels it is important to offer a wide variety of accessories and personalization options for customers to accomplish this goal. Examples of this include the option to take delivery through the National Corvette Museum, or the opportunity to produce their Corvette Z06 or ZR1 engine through the Corvette Engine Build Experience.
These options have proven to be very popular, but some customers have expressed a desire to have a unique ending number assigned to their Corvette's Vehicle Identification Number. For example, a customer may have a classic 1963 Corvette with a VIN ending in 1400, and seeks a new Corvette with the same matching VIN ending number. Up to this point, the VIN assignment for a customer's new Corvette would have been a random process; but under a new program called Customer's Selectable VIN Ending Option, customer can request a specific VIN ending number for their new production vehicle as long as the request falls within Corvette's natural production sequence.
Similar to the Corvette Engine Build Experience (RPO: PBC), dealers who submit a customer sold order with RPO: PIN will be contacted by the Corvette Concierge. The concierge will collect the customer information and the requested VIN ending number. The concierge will then pass the information over to Chevrolet to determine whether the request can be honored within the appropriate production timing. If it is determined the request can be honored, the concierge will confirm the information with the dealer, and the order will proceed through production. When the vehicle is produced, the invoice will include a Manufacturer Suggested Retail Price (MSRP) of $5000 for the Customer's Selectable VIN Ending Option (RPO: PIN).
If the request CANNOT be honored, the RPO: PIN will be removed from the order, and the dealer and customer will have the option to cancel the order or proceed with the order's production with a naturally-selected sequenced VIN ending assignment.
It is important to note that selecting the RPO: PIN will not cause an order to be expedited or produced out of the normal production sequencing process. If the customer and dealer agree to the specific VIN ending, the vehicle will incur the $5000 MSRP charge regardless of whether the transaction between the customer and dealer is completed.
Obviously, this program is designed for the ultimate Corvette enthusiast who wishes to take personalization to another level.Rob Loszewski, Site Administrator
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