Detroit Auto Show: GM hopes 2014 Corvette will boost Chevrolet sales

The 7th-generation Chevrolet Corvette will be unveiled Sunday. GM hopes the excitement generated by the redesigned sports car will extend to Chevy's full lineup.

By Jerry Hirsch, Los Angeles Times
January 12, 2013, 5:00 a.m.

As he prepared to unveil the seventh-generation Corvette this weekend an event akin to the naming of a new pope in the sports-car world General Motors executive Mark Reuss told a story familiar to legions of Corvette faithful over six decades of production.

Reuss coveted the car as a teenager, back when the 'Vette versus Porsche debate ignited the same fury as disco versus rock. He bought one in his 20s, a used silver 1969 model with a big-block 427 engine, and took his future wife on their first date. Then he married and sold the two-seater to make room for a family.

Such nostalgia is pervasive among Corvette buyers. The car's heritage means even more to GM as it attempts to rebound from the bailout-and-bankruptcy era.

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