Why it pays to be the resident Corvette specialist

by MIKE COLIAS
Automotive News
September 14, 2013




Stick this one in the tough-day-at-the-office file.

Steve Moore Jr., operations director at Steve Moore Chevrolet in Charlotte, N.C., spent two days at a track outside Las Vegas last month flogging the new 2014 Corvette Stingray.

He was among the first of 2,000 or so dealers, sales and service managers and other Chevy dealership personnel that will spend two days at the Corvette Sales Academy at the Spring Mountain Motorsports Ranch in Pahrump, Nev.

It's part of an unprecedented effort by Chevrolet to raise the game of its Corvette sales force. Each of the 900 Chevy dealerships that will sell the seventh-generation Vette when it hits showrooms in October must designate at least one Corvette sales specialist. (Larger-volume stores must have two.)

It's mandatory for those specialists to attend the training at a $2,000 cost to the dealership. No training, no allocation.

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