RICK KRANZ
AUTOMOTIVE NEWS


With Viper splitting from Dodge, should Corvette have separated from Chevy?

February 24, 2012 - 3:16 pm ET

Viper without Dodge is similar to Corvette without Chevrolet, isn't it?

Last year Chrysler Group surprised Dodge enthusiasts by announcing that Viper no longer would be marketed under the Dodge brand.

This strategy reminds me of a plan General Motors seriously considered about a decade ago.

Full Story: With Viper splitting from Dodge, should Corvette have separated from Chevy?

Quote Originally Posted by Rick Kranz - Automotive News
"Chrysler's Viper plan reminds me of a conversation I had in 2001 with Ron Zarrella, who was then president of GM North America.

Zarrella said GM was giving serious attention to expanding the Corvette model line to two separate, distinct models. A car with a six-figure price tag and unique body panels was under consideration. The car's engine would have had considerably higher horsepower than the "regular" Corvette. This "super" Corvette would have little in common with its weaker brother.

But the shocker was that GM was studying the pros and cons of separating Corvette from Chevrolet and creating a separate brand, a separate franchise."