Little red … forget? Corvette sales have slowed, but GM is advertising it to young buyers
By TERRY BOX
Published 19 May 2011 10:43 PM
Mean, middle-aged Corvette, America’s barroom brawler of a sports car, got a Facebook page last year.
Like its boomer buyers, the two-seat fiberglass ’Vette came of age in the 1960s, and the dazzling V-8-powered road warrior has been celebrated in songs, books and even a TV series.
But 20- and 30-something consumers, who generally care far more about high tech than hot cars, are barely aware of the Corvette’s prowess and place in American culture.
And with the average age of Corvette buyers now about 60, Chevrolet’s iconic halo brand is thinking more these days about the future.
Full Story: Little red