Ed Welburn: Soft-spoken chief restores GM design to prominence

By Mark Phelan, Auto Critic
Detroit Free Press
January 8, 2012


Ed Welburn has led General Motors design from irrelevance to greater influence and respect than it has enjoyed in decades.

Along the way, the 61-year-old designer helped create distinctive new looks for Buick, Chevrolet and Cadillac and forged GM's design operations around the world into a cohesive team for the first time in the automaker's history.

"He has truly taken GM design from lackluster back to glory," retired GM Vice Chairman Bob Lutz said. Lutz made restoring GM design to greatness his priority when he joined the company in 2001. He called the job search that led to Welburn becoming GM design chief in 2003 "the crowning achievement" of his career.

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