So what do you think? Feel free to post your responses to his blog.
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Blog: GM should (still) kill the Corvette

Morry Marshall
Automotive DesignLine
(07/14/2009 9:26 AM EDT)


I still think GM should kill the Corvette.

My original blog, GM should kill the Corvette, was about automotive technology. The blog has generated a heavy reader response, much of defending the Corvette and its pushrod technology.

I still think the Corvette uses highly-developed but archaic technology. However, the reasons that GM should kill the Corvette have to do with marketing, not with technology.

One of the things contributing to GM's troubles is that its divisions, which had been separate car companies, have lost their brand identity. The GM car you owned, Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac, once made a statement about you that everyone from eight to 80, male or female, understood. You wore that identity like a suit of clothes. That's gone.

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