Start Something Special – Corvette Commercial
When this commercial opens, it’s obviously nighttime across the street from a beautiful classic 1930s-era Art Deco gas station along the famous Route 66 Highway. Though all the lights are on, the station appears deserted. Momentarily, we learn that the attendant inside has fallen asleep, but he’s awakened when a mysterious driverless 1954 Chevrolet Corvette rolls across the driveway bell. Soon, he’s amazed to see the car being gassed up and started without help from any human. In an instant, the old Corvette is transformed into Chevrolet’s newest and fastest Corvette ever, the 2012 Centennial Edition ZR1. Have almost 60 years passed in a moment?
We’re not sure, but the attendant smiles as he sees the ZR1 quickly exit his driveway. He’s unclear as to what he’s just seen, but the expression on his faces clearly shows he’s witnessed the start of something special with Chevrolet.
Produced by Michael Brown Productions, Inc. (www.mbpvideo.com), the production
firm which earlier released ‘The Quest’, a documentary on the Corvettes that first raced at Le Mans in 1960.